1C      Construction Safety and Health Data and Outreach (Basic)
Sue Dong, Janie Gittleman, Mary Watters – CPWR

This three-part session will introduce the just-published U.S. Construction Chart Book, with the latest economic, demographic, employment/income, and safety and health statistics and trends in the construction industry, with special emphasis on the surge of Hispanic workers. The marketing strategy used to promote the book will be described. Closing the session is a presentation on the use of social marketing to reach out to residential contractors.